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Key Value Metric

★ Charge Capture Revenue Recovered

Revenue recovered for practices from missed billables — the core VetGPT value prop

This month

Capture events

Avg per visit

Conversion Funnel

Total Signups

All-time trial starts

Active Trials

In trial now

Paid Customers

Converted

Conversion Rate

Trial → Paid

30-Day Snapshot

New Trial Signups

Last 30 days

↑ growing

New Conversions

Last 30 days

Monthly MRR

From paid subscriptions

Charge Capture (Month)

Recovered this month

★ key metric

Trends

Trial Signups — 30-day trend

Daily new trial starts with conversion overlay

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Charge Capture Revenue — 6 months

Monthly recovered revenue via AI charge flagging

Recent Activity

Recent Trial Signups

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Practice Source Signed Up Status Plan / MRR
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